Teacher Feedback

Album cover research.

One of Drakes iconic album cover is the 'Nothing was the same', which is also the deluxe edition. 

Background of Artist
Drake is known for his soft melody and emotional lyrics he uses in his songs. His songs contain R&B and some hip hop elements. He believes that he is the "first to rap and sing at the same time"

Analysis of the album cover
The use of blue colour are seen to be the dominant within the album and is very eye catching the viewers in store or even online. The colour blue symbolises trust,loyalty. wisdom, confidence, intelligence, truth and faith which also relates to the songs within the song. Drake has many songs within the album that relates with real life struggles, an example of a song that does this is 'Fake Friends'.
The album cover has a picture of a kid looking to the right with a comb in his hair. The meaning behind this may be that Drake has developed as a person ever since becoming famous but still looks back at his childhood self and remembers his past.
The title of the album is not very bold and isn't eye catching. This is also backs my previous point to which shows the attitude of Drake towards his fame and how his name isn't really important but the music he right as well as the story behind it is the thing that makes himself is what should be noticed.
The facial expression on the kids face looks up and seems to be inspired. Almost as if he is looking up to his role model. This implies that Drake may want his viewers to dream big.

Nothing was the same (deluxe edition)
This version of the album presents the artist himself in the same position as the child from the previous cover. Drake is looking left instead of right. This suggest that current Drake is reminiscent of his past and feels nostalgic which also reflects some of his songs within this album like 'Started from the bottom'.
One both of the albums are put side by side, the faces will be staring at each other which suggest the idea of 'finding yourself' which was Drakes ultimate message towards the album.

The facial expression on the artists face suggests that he is trouble by something and has a lot on his mind which foreshadows the tone of is music within the album. The colour blue symbolises the same thing as it does on the previous album which is what the songs of the album is trying to portray. 

Music video analysis

This is my music video analysis which has the same type of genre with our music video "Heathens"

How does Goodwin apply to this video?
This video does meet one of the main aspects of Goodwin's theory, which is that music videos will display genre conventions. This can be seen in this video through the narrative which touches on sensitive issue, the unique editing techniques, the range of camera work and the cinematic style of the video. The video also meets the theory because the song and video are linked through pace of editing and lyrical content matching what's on screen.

Furthermore, this video does contain notions of looking or voyeurism, as we see characters secretly watching the main couple from a distance and the camera also focuses on the couple in close-ups when they are kissing and having sex. However, this video doesn't meet Goodwin's theory in the area of intertextual references, as this video doesn't contain any

Pitch

In this task I will be posting the pitch that myself and Jack presented to our class and the teacher. We got feedback on it later on.

What's next?

In this task I will be talking about what me, Kallum & Jack will be doing within the next week. We are close to finishing off our story board which will then be edited by me on final cut pro to be presented as an animatic. During this process myself, Jack and Kallum will be planning on a date to go and see the locations we have in mind as well as discussing the angles in which we will be taking.

Major vs Independant

Major vs Independent

Major vs Independent

Who are the big 4 music labels?

The big 4 music labels who dominate the industry are; Warner Music, Sony BMG, Universal and EMI (which is no longer a major record label as it has been bought out by Universal.) 

How do they function?

Record labels are the companies that market recorded music and recorded music videos. Record labels engage in a wide range of functions in the music industry including new artist recruitment and development, music publishing and copyright enforcement.

What are Subsidiary Labels?

A subsidiary label is a label which is owned by a bigger and major record label and receives the money from the major label in order to sign deals with artists and market their music. An example of a major record label with many subsidiaries is Universal Music Group. Their subsidiary labels include;

• Interscope Records
• Geffen Records
• A&M Records
• Capitol Music Group
• Republic Records
• Island Records
• Def Jam Recordings

Some of these labels also have subsidiary labels who are owned/created by major artists such as The Weeknd and Eminem.

Independent Labels

Independent Music Labels are labels which are not back by a corporate backer and fund themselves and there are some notable differences by independent labels and major record labels, such as;

• Major labels wont let their artists keep rights or control over their music, whereas independent labels do, meaning they can sell it to adverts, film, television etc.
• Most major labels give their artist 10-15% royalty of their music whereas independent labels give them 40-75% in royalty.

An example of a very successful record label which is independent is the Domino Recording Company. This company is based in London and have artists such as the Artic Monkeys signed to them. They are in fact the longest running and most successful indie label. They have had artists with albums and singles reaching number one in the UK's charts.

Another well known independent music label is Boy Better Know. This label was created in 2005 by JME, Wiley and Skepta, who have all gone on to be very successful grime artists. They have also attracted the attention of worldwide star Drake and have previously collaborated with them.

Music Lyrics Analysis

As I wasn't in, my group mates, Kallum and Jack printed out the lyrics to the song, Heathens. In the annotation, they put what shots we would have and what the Mise En Scene will be. Annotating the lyrics gave the group a good understanding of what our music video will include. This would make it easier for me and my group mates to understand and produce the music video. The next stage will be to make a story board and will be edited in final cut pro to bring creativity within our blogs.

Picking out the title

The font we have chosen to use as DAZE's logo is called Hand Shop Typography C30 by Fotnscafe.com as it keeps the line through the Z, which was an integral part of our original design and we feel as if we should keep it, and it is quite an edgy font which represents the genre of music we chose and it also represents our artist's personality.

Choosing a new font

As a result of our pitch, our original logo received negative feedback so we have decided to change the logo, but we will be keeping the same colour (purple). These are the logos we have chosen to be our final logo. We feel as if all of these logos represent the genre of music we have chosen and the personality of our artist.

Pitch