Post Modernism

What is Post Modern?
Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste.
Post modern media rejects the idea that any media product or text is of any greater value than another. All judgements are merely taste. Anything can be art, anything can deserve to reach an audience, and culture 'eats itself' as there is no longer anything new to produce or distribute.

Philosophers within the post modern movement.
Baudrillard and Lyotard, both men shared a belief that the idea of truth needs to be 'deconstructed' so that we can challenge the dominant ideas that people claim as truth, which Lyotard describes as 'Grand narratives'

In the postmodern world, media texts make visible and challenge ideas of truth and reality, removing the illusion that stories, texts or images can ever accurately or neutrally reproduce reality or truth. So we get the idea that there are always competing versions of the truth and reality, and post modern media products will engage with this idea.

Postmodernism is also said to reflect modern society's feelings of alienation, insecurity and uncertainties concerning identity, history, progress and truth, and the break up of those tradition like religion, the family or, perhaps to a lesser extent, class, which helped identify and shape who we are and our place in the world.

Post Modern as an aesthetic
Hybridity
Hybrid forms are said to level hierarchies of taste. It is said that all distinctions between high culture and popular culture, have gone , or become high culture and popular culture, have gone, or become blurred. Postmodern texts 'Raid the image bank' which is so richly available through video and computer technologies, recycle some old movies and shows on television, the internet etc. Music, film and TV provide excellent examples of these processes.

Bricolage
This is used to refer to the process of adaptation o improvisation where aspects of one style are given quite different meanings when compared with stylistic features from another. Youth subcultural groups such as punks, with their bondage gear and use of swastikas were eclectic as they took clothes associated with different class positions or work functions and converted them into fashion statements 'empty' of their original meanings. A more recent, feminised example would be the combination of Doc Martens and summer dresses worn by girl.