The Culture Industry

Culture Industries was first introduced by Theodor Adorno and Max Horkheimer.

Culture industry refers to the standardizations and false-singularity of cultural items, and how these cultural items are regulated.
It says that we, as people, have become standardised because corporations produced standard  product which fit our needs and demands.
So corporations produced our needs, and desires.

If the cultural products lode their sense of meaning and authenticity due to their mass production, so do the individuals who buy them.
We may not realize that each time we buy a new and trendy product, we are merely buying the new trendy "thing" to add to our very own material product of a self. The truth is that we are buying this product because it is frequently publicized through media only to illustrate this materialized commodity of "cool" that everyone must have.
We are truthfully as much of a commodity as the product it self. Regardless, we have a situation where the consumers are being victimized by the producers in that they know what we life and give us what a we want; therefore, we no longer have genuine experiences.

There are many examples of music videos that support Adorno's theory. A popular example is Justin Bieber. He fits into Adorno's and Horkheimers theory as he appeals to a passive audience. He has many catchy songs such as his 2010 hit song "Baby" which used repetitive words through out the chorus. Like wise, his song "Sorry" does the same thing. Justin also has the looks to attract his audience.

However, not all of music artists has been conventional to Horkheimers theory is Ed Sheeran. He is not as looking as Justin Bieber and his early music career wasn't as successful. He became a popular artist through his album which was released in 2011. In this album, Ed Sheeran has many songs such as The A Team and Give Me Love which aren't catchy songs and are particularly slow compared to Justin Bieber.